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Jennifer Cross

- Blog post by Jennifer Cross

October 26, 2016

TRUEdotDESIGN Brings Social Media To The IIDEX Canada Stage

Shelley True, President of TRUEdotDESIGN

Shelley is set to hit the presentation stage at this year’s IIDEX, Canada’s National Design + Architecture Expo and Conference in Toronto on Thursday, December 1st.

Armed with 20 years of marketing experience in the architectural sector, Shelley launched TRUEdotDESIGN in 2012. She was driven by the idea that the home design, property developer and construction industries needed specialized marketing, with a team that not only understood the complexities of their industry, the compliance issues and marketplace, but also had the creative chops to produce compelling marketing materials. Shelley’s vision has been realized, TRUEdotDESIGN has become the go-to, award winning strategic marketing agency for the housing and construction industry.

Social Media for Business at IIDEX Canada

Social media has quickly become a legitimate business marketing platform for every sector, including the design industry and TRUEdotDESIGN is blazing the trail! Shelley will lead an interactive and dynamic session on how to tell your company’s creative story on social media in a way that will convert conversations into clients. Social media is a powerful marketing tool but understanding how to use it effectively for business can elude even a seasoned professional. TRUEdotDESIGN believes that every post should evoke the followers to feel something. Social media is about connecting and engaging with your audience, NOT broadcasting. Shelley will walk through not only how to use the different platforms but also how to create a strategy that builds raving fans and devoted clients.

IIDEX attendees can register for the SOCIAL MEDIA FOR BUSINESS seminar by quoting seminar SE-10418-146 at a cost of $45. More information about IIDEX can be found on their website.

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