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Description: Branding, Print + Advertising

Smith & Barber Sculpture Atelier is a specialized stone carving, sculpting and heritage restoration firm, founded by two highly trained stone carvers, both with experience on significant heritage sites throughout Europe.

Firmly established as highly skilled and reliable experts in the heritage restoration market, the company was now poised for growth and approached TRUEdotDESIGN to help them expand into new markets through strategic marketing initiatives and increased sales activities.

To support this diversification, we first reviewed their competition, then elevated the Smith & Barber’s brand look and feel to better represent the company’s expertise and breadth of offering. We positioned the company – through enhanced branding, messaging and strategic marketing materials such as market specific brochures and advertising – as master stonemasons, leaders in handcrafted stonework sculptures and heritage restoration, offering custom as well as medium-run production handcrafted pieces to the residential market, while maintaining the integrity and attention to detail on which its reputation has been built. A new website is currently in development.

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