Cathedral Hill was one of Ottawa’s most anticipated condominium developments. TRUEdotDESIGN built on their existing relationship with Windmill Developments which resulted in a strong understanding of their values and commitment to green building to create The Cathedral Hill brand and marketing which focused on three key messages: The stunning and prestigious location, the lifestyle and amenities, and the architecture and benefits of a green building. The target market ranged from young, single professionals to boomers looking to downsize into large, luxurious suites.
TRUEdotDESIGN developed the logo and brand – upscale but soft with natural elegant colours. From there a complete marketing campaign that spanned two plus years included print collateral, sales centre displays and signage, advertising, e-marketing campaigns, and public and media relations.