Take your digital marketing skills
to the next level.
Prepare to be a certified social media expert.
Whether you’re an employer wanting to advance your employees’ expertise, or a marketing and communications professional needing to enhance your social media marketing skills, we have you covered. TRUEdotACADEMY courses combine theory with practicality through hands-on exercises that are equally smart and engaging. Our certification-based training also provides the ideal platform to prepare you or your marketing team for the ultimate in social media and digital marketing certification.
Meet your team
We have a truly amazing team of instructors!
The courses we offer at TRUEdotACADEMY are only as good as the instructors who teach them, and lucky for you, those instructors REALLY know what they’re talking about. They’re pros. They’re aficionados. And they eat, sleep and breathe what they teach. Rest assured, you’re in good hands.
Sherrilynne Starkie|Associate, Talent Development & Training
Sherrilynne Starkie is an award-winning digital communications consultant with over 20 years’ experience building marketing agencies across North America and the UK. Internationally renowned as a social media innovator, prolific blogger and podcaster, Sherrilynne is deeply passionate about the power and impact of social media.
In addition to being an accomplished public speaker, Sherrilyne is a skilled communications trainer, having conducted workshops and seminars for everyone from the Canada Mortgage and Housing Corporation and Economic Development Canada to Climate Change Canada and Northern Credit Union. As well, she is an active member of the IABC Canada Eastern Regional Board and a dedicated volunteer with the Ottawa Senators Foundation.
As the founder of Ottawa-based marketing firm, TRUEdotDESIGN and its social media training divisions, TRUEdotU and TRUEdotAcademy, Shelley True and her team provide game-changing strategic vision and results-driven branding and social media services to their client base. Comprised largely of the property development, construction industry, architecture and interior design fields, Shelley’s clients benefit greatly from her killer combination of seasoned expertise in the building industry and her enviable business instincts.
Known as a gifted connector, Shelley is a natural when it comes to social media. She knows the importance of having an authentic voice and the value of connections, both online and off. She is a champion of women entrepreneurship and a strong believer in the power and importance of mentorship. Shelley sits on the West Ottawa Board of Trade, as well as the Board of Directors for the Annual Women in Business Conference, and is the co-founder of FORE-Play for Charity, a women’s golf tournament that connects women leaders in the building industry, while raising funds for Women for Mental Health, a philanthropic program at the Royal Ottawa Foundation for Mental Health.
Shawna Doyle|DIRECTOR OF DIGITAL MARKETING
Digital dynamo, Shawna Doyle spends her days determining the most strategically effective online and social tactics for her clients at TRUEdotDESIGN. With over 10 years’ experience in the marketing and communications arena and a voracious appetite for all things digital, Shawna has a natural ability to get people excited about the potential for business success in our connected world.
If you have questions about content strategy, media outreach, product placement, online advertising, user experience and yes – of course – social media – Shawna is your woman.