Facebook Marketing Foundations Learn more

Facebook Marketing Foundations

Preparation for Facebook Blueprint Certification Core Competencies Exam

PRICE:$995
DATE: August 7 - 9, 2018
TIME:9:30AM — 4:30PM
LOCATION:TRUEdotDESIGN HQ — 100-145 Spruce Street

Using Facebook to promote your business but not getting the desired results? Or perhaps you haven’t even ventured onto Facebook yet.  As a marketing platform, Facebook is a sophisticated, and often changing platform. You need special skills and best practices to manage Facebook pages and ads effectively.  Facebook Marketing Foundations will arm you with the tools and knowledge you need to maximize your marketing potential on Facebook.

It will also prepare you for the Facebook Blueprint Certification Core Competencies Exam, a core requirement for both the Facebook Certified Planning Professional and Facebook Certified Buying Professional certifications, led by Facebook Inc.

DAY 1

AM

Facebook’s mission, culture and evolution
The key pillars of Facebook positioning
Facebook Marketing Partners
How to use Facebook Pages for business
How to create a Facebook Page

PM

Core, Look-a-like and Custom Audiences
How Facebook video ads can complement and extend a TV campaign
How the Facebook ad auction works
How Facebook and Instagram work together

DAY 2

AM

Facebook’s branding best practices
Video ads
How to create Facebook ads
How to edit and manage Facebook ads
Direct response campaigns

PM

Using Business Manager
Using Audience Insights
Facebook partner measurement solutions
How to measure campaign performance
Facebook’s audience network

 

DAY 3

AM

High level review of learnings
Practice exam

PM

Closing questions and remarks
Course dismissal at 12:30pm

I would like to register and purchase Facebook Marketing Foundations Certification Training

EXPLORE OUR CERTIFICATION TRAINING

Our certification-based training provides the ideal platform to prepare you or your employees for the ultimate in social media certification – the Facebook Blueprint Core Competencies Exam and the Hootsuite Social Marketing Exam.

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