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Shawna Doyle

- Blog post by Shawna Doyle

February 21, 2018

The Power of Facebook Blueprint Certification

By earning your Facebook Blueprint Certification, you’re arming yourself with the skills to maximize your business presence on Facebook. It gives you the confidence (and credentials!) to promote your message, product or service by understanding who, when and how to connect – strategically and effectively.

There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. And you can prepare for both of these exams by taking the Facebook Marketing Foundations course offered by TRUEdotACADEMY.

Before the taking the exams, you will need advanced competency in the following:

Facebook Certified Buying Professional

  • Managing Facebook Pages
  • Selecting and using Facebook advertising objectives
  • Managing, creating and purchasing Facebook ads
  • Targeting audiences for maximum impact
  • Improving performance and delivery via the ad auction
  • Meeting and reporting ad KPIs
  • Understanding and testing the Facebook Pixel and SDK
  • Leveraging consumer insights and the product catalog
  • Troubleshooting ad issues

Facebook Certified Planning Professional

  • Managing Facebook Pages
  • Selecting and using Facebook advertising objectives
  • Targeting audiences for maximum impact
  • Utilizing Audience Insights
  • Optimizing reach and frequency
  • Implementing planning strategy and best practices
  • Understanding Facebook’s measurement solutions
  • Thorough understanding of how Facebook products can be used in advertising and communication strategies

Once you pass the exam, you get the badge to prove it. This digital badge can be shared readily on social media, websites or even your resume and email signature. It’s certifiable proof that you’re skilled and competent in the marketing potential of Facebook.

So – are you ready to make the leap and get Blueprint-certified?

A smart first step is to sign up for the Facebook Marketing Foundations course at TRUEdotAcademy.

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