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Sarah Banks


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Sarah is fondly referred to as the “woman with words” at TRUEdotDESIGN. With 20+ years’ experience in corporate, not-for-profit and government workplaces, she is very much at home writing for all forms of marketing and communications. Sarah has a strong appreciation for bold, strategic thinking and a love of good design — two passions that serve her well when crafting her marketing prose.

If there’s one thing that drives her mental, it’s peoples’ misuse of caps and lowercase letters.

When she’s not putting one word in front of the other, Sarah likes to listen to 70s R&B, kick back a cold IPA and plan her next trip to New York City.

And yes, in case you’re wondering – she wrote this bio.


What is your proudest accomplishment?

Surviving the toddler years with my sons. Facing my fear and taking an abstract art class is a close second.

What do you do to recharge?

Nap. Always.

Favourite travel spot?

New York City, hands down.

What is your personal credo?

Kindness wins.

What energizes you?

Umm, New York City?

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