Social media TRAINING FOR U

TRUEdotU is a suite of training sessions with our expert coaches at TRUEdotDESIGN Headquarters in Ottawa. Our hands-on, small group workshop or 1-on-1 coaching will arm you with the tools you need to stay on top of your social media game.

Our workshop themes are designed with varying degrees of social media experience in mind: participants can choose to move through the courses in consecutive order or hand pick the ones that will complete the skills they already have in their social media toolbox.

Need more flexibility with time or location? TRUEdotU will work with you and your team to design a 1-on-1 social media coaching program that’s perfect for you. We can kick it old school and work around a table at TRUEdotHQ in Ottawa or we can set-up up virtual training sessions.

COURSES - $250

SOCIAL MEDIA 101 (150 Minutes)

Location: TRUEdotDESIGN HQ (100-145 Spruce Street)

Not sure what Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Google+ are? Unclear about which platforms your audience is most likely using? Struggling to understand how your digital presence affects your business?

If you answered yes to any of these questions, then this course is for you!

Social Media 101 is the foundation course of TRUEdotU and starts at the very beginning (a very good place to start). In this 2-hour small-group workshop with our Social Media Coach, you will:

  • Learn the ins-and-outs of the most popular social media networks for businesses
  • Get a step-by-step guide to creating and populating your accounts for each platform
  • Master the basics of using your new social media channels for business


Location: TRUEdotDESIGN HQ (100-145 SPRUCE STREET)

Do you have social media channels but you just aren’t sure if you’re set-up for social success? Do you have images that are cut-off, blurred or use different images from channel to channel?

Put the social train on the track already!

In this 2-hour small-group workshop you’ll discover the steps to setting up social media platforms and best practices to implement for optimizing your social channels. You will learn about:

  • The proper image dimensions for socialprofiles and posts
  • The best times to post
  • The role text plays in optimization, including your handles
  • Integrating social with your other marketing


Tuesday, May 08th 2018Thursday, May 31st 2018 Register now


Location: TRUEdotDESIGN HQ (100-145 SPRUCE STREET)

Do you dread coming up with fresh content for social media every day? Do you feel like you’re yodelling off Mount-Social and no-one is hearing you? Are you doubtful that you’re pumping out the right stuff, at the right time, in the right places?

If any of this sounds like you, then you’re ready to tackle Social Media Strategy!

Social Media Strategy is a course suited for people who are currently managing their own social media channels and/or creating social media content and need a plan. Participants should have a thorough understanding of the platforms they’re currently using and general social media terminology. (Not you? Check out our Social Media 101 Course offering).

In this 2-hour small-group workshop with our Social Media Coach, you will:

  • Identify your top 3-5 social media objectives
  • Narrow down your target audience and learn which platforms they’re on
  • Learn how to create and populate a social media calendar
  • Establish your voice and tone guidelines
  • Build a tag map, hashtag map, and other assets to help you populate your daily posts


Thursday, April 26th 2018Wednesday, May 23rd 2018 Register now


Location: TRUEdotDESIGN HQ (100-145 SPRUCE STREET)

Do you log in and out of your social media channels to manage them? Do you save your to-do list, research, graphics, content on your computer? Do tend to post one thing at a time as things pop up?

Yes? You’re either running low on energy from all your posting, or you don’t have time to do it at all.

The world of social is a big one. Learn how to juggle and manage the many hats you need to wear when managing social media. Make navigating it a piece of cake with help of a social media coach to discover the most effective tools to help you manage your digital presence. We’ll help you with:

  • Project management tools
  • Scheduling software
  • Graphics software
  • Other nifty workarounds

1-on-1 coaching

The major benefits of one-on-one social media coaching are two-fold: time savings and personalization. We will work closely with you to uncover your current challenges, and then maximize your online presence and social media marketing with customized and strategic solutions.

Our established experts are passionate, knowledgeable and always ahead of the curve with current trends, best practices and the most effective algorithms and online tactics.


What can we be doing better to manage our social media channels to build our brand and connect with our customers?

How do we know if our channels are set-up properly and what do our analytics mean?

Do we really need to pay for sponsored ads and campaigns on social media?

Should we try Instagram stories, Facebook Live or Twitter Chats? How do we get started?

Whether you’re a newbie or on your way to being a certified pro, we invite you to consider the benefits of intensive (and efficient!) one-on-one coaching with TRUEdotU.

Onboarding Session $295 (one-time only fee)


If you just can’t get enough, you can always top up with some extra sessions.


Can I park?

We’ll be the judge of that. Our brand-new windows have a great view of the 3hr limit parallel parking spots on Spruce Street and around the corner on City Centre. We can also see the cars that have to do a U-turn if they try to get to us from Preston Street and get stuck at the cement barricade.  So, if you approach Spruce Street from City Centre and can parallel park, the answer is a big fat yes!

Will there be snacks?

Depends on what you bring! We’ll have some light nibbles, coffee, tea and water to throw into the mix. If you’ve got any allergies or intolerances that the entire room needs to know about, drop a line and we’ll spread the word.

Do I need stuff for notes?

Likely. So, bring your laptop or gadgets (don’t forget your charging cables). And if you still roll that way, pack your paper and pen. We won’t judge. #ThatsALie

What should I wear?

We’re really not fans of socks and sandals, but other than that anything goes – be comfortable. We’ll be in business casual-ish.

Is there Wi-Fi?

Bahahahahaha! #snort.

Of course we’ve got Wi-Fi! We’re all about dot everything here at TRUEdotHQ. We’ll set you up with the code when you arrive.

Do you have a hashtag?

Ok, that’s almost as funny as the Wi-Fi question – we slap hashtags on everything here at #TRUEdotU.  Be sure to connect with us at @TRUEdotU everywhere online.  (yes, even Google+)

What if I’ve got more questions?

If you’ve still got questions, then can we just say that we think we love you?! Inquisitive minds are exactly who we’re looking for. Give us a call at 613-800-Tdot or DM us over on our Facebook Page at @TRUEdotDESIGN.  (And while you have us on the other end, can you ask that Wi-Fi question again? The belly laugh felt great!)

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