In the spring of 2013, InterRent REIT purchased a 440 unit, 12-storey rental building complex in poor condition located on Bell Street. Aligned with their corporate philosophy, InterRent REIT is committed to respectfully developing this neighbourhood, currently in transition, and so the property is now undergoing major interior and exterior renovations to substantially transform the building.
InterRent REIT partnered with us to create a compelling lifestyle brand that would resonate with the mainly younger, well-educated, urban professionals and to position this apartment building as a unique and highly desirable rental opportunity in Ottawa by promoting its many onsite amenities and the benefits of living close to downtown.
After extensive research, the building was named LIV Apartments and the brand’s modern logo and overall visual identity were developed. We successfully carried the brand’s look and feel into a variety of marketing pieces, including the sales centre’s design and visitor experience.