When Sleepwell Property Management, an established full-service property management company, was poised to break into a larger property management market in Ottawa, we were called in to define a clear and unique positioning for Sleepwell, and raise the company’s visibility. A strong, sophisticated new identity was designed, elevating the brand’s stature.
A professional, information-rich website was created, catering to both Tenant and Landlord audiences. An easy-to-use property search function enhances and simplifies the user experience for potential tenants. Dedicated login sections for existing tenants and landlords give each audience streamlined access to targeted content.
Sleepwell’s new defined brand was consistently applied to all property signage, print, online and radio advertising campaigns, direct marketing piece, e-newsletters and vehicle fleet.