Everything starts with a strategy.
With over 55 years in business, Bassi Construction has evolved their business to expand their service offerings to include four divisions: Tenant Fit-Up & Renovations, New Construction & Additions, Restoration and Fire & Flood. Along with their operational changes, Bassi Construction also partnered with Mosaic Capital, a Canadian investment company, that owns a portfolio of established businesses which span a diverse range of industries and geographies.
We began with foundational work and assisted the leadership team with strategic visioning sessions and employee feedback through anonymous surveys.
Re-Building the Brand
With a strong reputation, Bassi’s corporate identity was positioned with the tagline “Built on a Tradition of Trust” which speaks to their history and integrity. The past logo has established equity which we considered during the re-design phase. The “I” creates a little “arrow” out of its tip to suggest progress and upward movement. The arrow shape on the “I” allows it to be read as uppercase or lowercase giving visual interest while maintaining a clean finish.
Word on the Street
The best thing about a re-brand is sharing the news. From launching social media to wrapping vehicles, updating office signage to swag, we are all set to start promoting their newly branded firm and help grow their business.
- Marketing Strategy
- Naming and Tagline Strategy
- Brand Development
- Social Media
- Graphic Design
- Vehicle Wrapping
- And more…
Want to work with us?
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