Elevate Your Everyday.

Spearheaded by Main + Main, in partnership with Westdale Properties and Centurion Asset Management, a striking two-tower development is set to come to market in 2025. The purpose-built rental project will be mixed-use and high-end, elevating downtown living at an important central intersection (Albert and Lyon). It will offer over 560 residential rental units and approximately 20,000 square feet of retail space.

TRUEdotDESIGN was engaged by Main + Main to market the development starting with the project name and brand.

Introducing Relevé

After reviewing the signature building’s architecture, interior design plans and amenities, we knew the name and brand needed to be as sophisticated as the structure itself.

And so, Relevé was born. Relevé, meaning “to rise” on pointe is uber representative of the balletic structure of the building architecture. We paired the memorable name with the tagline, Elevate Your Everyday to set the stage for what is to come. A landing page has also been created to introduce the brand to potential residents and commercial leasing partners.

Services Delivered

  • Brand Development (naming, tagline, logo, brand identity)
  • Signage (groundbreaking and site signage)
  • Website Development
  • And more to come

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