As the founder of Ottawa-based marketing firm, TRUEdotDESIGN and its social media training divisions, TRUEdotU and TRUEdotAcademy, Shelley True and her team provide game-changing strategic vision and results-driven branding and social media services to their client base. Comprised largely of the property development, construction industry, architecture and interior design fields, Shelley’s clients benefit greatly from her killer combination of seasoned expertise in the building industry and her enviable business instincts.
Known as a gifted connector, Shelley is a natural when it comes to social media. She knows the importance of having an authentic voice and the value of connections, both online and off. She is a champion of women entrepreneurship and a strong believer in the power and importance of mentorship. Shelley sits on the West Ottawa Board of Trade, as well as the Board of Directors for the Annual Women in Business Conference, and is the co-founder of FORE-Play for Charity, a women’s golf tournament that connects women leaders in the building industry, while raising funds for Women for Mental Health, a philanthropic program at the Royal Ottawa Foundation for Mental Health.