Shelley True


As the agency’s founder, Shelley oversees TRUEdot’s strategic direction and leads the team in providing clients with game-changing, results-driven vision and strategy. Her passion is in building long-term partnerships with clients to help them solve complex business and marketing challenges.

Shelley launched TRUEdotDESIGN in 2012 to fill a market need for a fully integrated marketing and design agency serving the building sector. She began growing a loyal base of clients in real estate, architecture, construction, home renovation and related fields, as well as in a wide array of other business sectors. In 2015, with the firm at capacity, she acquired award-winning, Ottawa-based design studio Avenue Design and seamlessly integrated the two to create the powerhouse agency of choice you see today.

Known as a natural connector, Shelley understands the importance of having an authentic voice, online and off. She’s a champion of entrepreneurship and a strong believer in the power and importance of mentorship.

Shelley sits on the board of directors for the Ottawa Board of Trade and is the founder of FORE-Play for Charity, an annual women’s networking golf tournament that connects women leaders in the building industry and raises funds for The Royal Ottawa Foundation for Mental Health.

She’s had the honour of receiving the following awards:

  • Faces Magazine – Ottawa’s CEO of the Year 2021
  • Distinctive Women – Entrepreneur of the Year 2018–2019
  • Distinctive Women – Entrepreneur of the Year 2016–2017
  • Ottawa Businesswomen of the Year, Finalist 2016