Are you our next Social Media & Content Manager?
TRUEdotDESIGN is seeking a creative Social Media & Content Manager to help bring our clients’ comms & social game to the next level.
Location: Ottawa
Position Type: Full-Time
As a Social Media & Content Manager, you live and breathe developing strategic, creative, and impactful content. You truly understand the agency world and will hit the ground running with your expertise in developing and executing social media strategies and content development for various traditional and digital channels for a broad range of client industries. Bonus points: you also love planning and managing events!
As a comms team member, you are responsible for delivering on our social media and content development promises – all of them. You are viewed by clients and peers as a trusted, responsive, and reliable resource confidently able to answer social media analytical & technical-related questions, as well as copywriting and tone of voice-related questions.
At TRUEdotDESIGN, the Social Media & Content Manager role is focused on a variety of tasks, including:
- Develop social media strategies for your clients, including creative and innovative social media marketing ideas to enhance brand visibility and engagement
- Create engaging copy for multiple channels, including websites, blogs, social media platforms, digital ads, campaign landing pages, award submissions, media releases, materials, etc. (SEO-optimized copy where applicable)
- Create client-tailored social media editorial calendars and tools, including hashtag map, mention map, etc., to reach target audiences
- Manage social media accounts and day-to-day engagement, including:
- Optimize social channels
- Curate and manage all content, including account profiles, posts, reels, videos, promoted posts and social ads (images, video, and copy)
- Managing monthly boosted posts budget
- Collaborate with designers for branded graphics and Canva templates
- Monitor, listen and respond to users in a “social” and business-minded way to support client’s business objectives
- Engage on behalf of clients to grow audiences through outreach efforts and to open streams for cross-promotions
- Manage efforts in building online reviews and reputation: monitor and respond to online reviews
- Utilize analytical tools and data to measure performance, extract insights, and optimize strategies for maximum impact
- Develop monthly, quarterly, or campaign-specific reports to showcase results, highlights, and recommendations, present to the client team
- Support the planning and coordination of small to large-scale events (event themes, moodboards, schedule management, vendor management & coordination, on-site coordination, etc.)
- Conduct research as needed
- Stay up-to-date with industry trends and emerging social media marketing tactics
- Track and manage project timelines, deadlines, and deliverables to ensure timely completion of tasks
- Ensure quality assurance of all project elements
- Project-related communications and scheduling – internally and with the client
- Other client-related or administrative duties as required
To be considered for this position, you’ve got to have some (or all) of these skills and qualities:
- Post-Secondary education in Social Media Marketing (or related field) and/or an interesting combination of education and experience
- Minimum of 3 years of agency experience in a Social Media position or similar multiple-client support environment
- Outstanding writing skills with the ability to understand brand voice and tone for a range of clients
- Excels at curating and generating new content regularly
- In-depth knowledge of digital platforms including but not limited to LinkedIn, Instagram, Facebook, X, YouTube, TikTok
- Knowledge of social media advertising strategy and implementation
- Relevant valid certifications are a plus (e.g., Facebook Blueprint)
- Event planning experience is a plus
- Ability to take ownership of tasks assigned, effectively problem-solve, and stay on budget
- Demonstrates high responsiveness to all team members, clients, suppliers, and partners
- Demonstrates ability to handle multiple, simultaneous priorities while delivering ongoing accuracy and attention to detail in all tasks performed
- Projects a professional image through written communications and in-person when participating in meetings, presentations, events, etc.
- Experience developing and presenting social media reporting and recommendations
- A desire to stay current on social media trends, tools, and tactics
Want to Join Team Tdot?
We know for a fact that the ability to “connect the dots” of your talent, your experience and your career goals can be TRUE-LY life-changing. Here are the top ten reasons why you would LOVE to become a dot!
Interested? Great.
If you live in Ottawa, ON, forward your pixel-perfect resume and portfolio showing us you’ve got what it takes – along with salary expectations and availability to superstar@truedotdesign.com
About TRUEdotDESIGN
TRUEdotDESIGN is a fully integrated, award-winning Ottawa-based marketing firm with an impressive portfolio of services for clients in architecture, engineering, residential development and homebuilding, and other real estate-related sectors. Through our experience and evolution over the last 12 years, TRUEdotDESIGN’s talented in-house team of bilingual marketing strategists and designers specialize in offering a unique stable of expertise in strategy development and planning, brand development, marketing, graphic design, social media, public relations, copywriting, web design and development, advertising, and promotions (both mainstream and online), media and marketing planning, event planning, and sales centre and showroom interior design.