Industry, Work

It’s a Happy New Year for Marketers

Celebrating the New Year means many things to different people. Reflecting over the past year, wiping the slate clean and starting fresh, and planning for the new year; well, it’s the same for marketers.

The New Year is an exciting time for the TRUEdotDESIGN team. This gives us an opportunity to reflect on the past year. We review and evaluate each client’s marketing and advertising campaigns, analyzing reports and tools that were set in place, and celebrating the successes. We pull our Social Media and Web Production teams together for full day lessons learned and strategy sessions, with an eye on development and innovation for the year ahead. We are always striving to keep an open flow of communication and to cultivate our policies and procedures, ensuring quality control for our clients.

With the New Year we also look forward, seeking out new trends and adjusting our campaigns – and out strategies – accordingly. We have creative “Brew Sessions” where we are free to think … way outside the box… to create new campaigns for each client that will deliver results and turn into an increase in revenue. With a well thought out plan, we bring each idea to our clients and work within their budgets to make them happen.

Recently, Colleen O’Connell-Campbell of ScotiaMcLeod (and valued TRUEdotDESIGN client) shared some insight on working with us: “As a social media immigrant, I was naive about the benefits of branding through Twitter, LinkedIn and Facebook until I met with Shelley True, Founder of True Dot Design. With Tdot’s expertise, I am enhancing my personal wealth advisory brand within ScotiaMcLeod and the financial services industry in Ottawa. The platform allows my clients, prospective clients, and circle of influence to learn about who I am as a person including my personal and professional values, which is important in building lifelong relationships.”

Reflection, change, and planning in a creative fashion is exhilarating! That’s why we love what we do!

Happy New Year from Tdot!