Team

We’re Hiring an SEO Specialist

The TRUEdotDESIGN digital team is growing, and we are looking for an enthusiastic, self-starter SEO Specialist to help bring our client’s SEO game to the next level.

*This is an in-house role, no contractors or third parties.*

Position Type: Full-time
Location: Ottawa (in-office)

As an SEO Specialist at TRUEdotDESIGN, you live and breathe in the digital space. You will lead all SEO digital strategies for a broad range of client industries. Not only do you already have a strong handle on highly effective and measurable SEO strategies, but you possess an internal drive to be constantly learning, growing, and adapting, be future-focused while working in the present, and be willing to challenge yourself.

The SEO Specialist is responsible for delivering on our SEO promises – all of them. You will ensure that all project elements are organized and executed in a timely, effective, and budget-conscious fashion – whether internally (i.e. working with an Account Director and the Project Team) or externally (i.e. through a third-party partner). Activities might include:

  • Develop client-tailored SEO (on-page/off-page) strategies, including research, project planning, and defining KPIs
  • Support the development of digital marketing project components (as assigned)
  • Execute all SEO strategies including ongoing monitoring and day-to-day, weekly, monthly and quarterly tasks within the allocated budgets
  • Present SEO strategies, analytics, and recommendations – internally and to clients
  • Develop monthly and quarterly reports that tell the digital story
  • Set up or optimize websites, analytics tools, SEO accounts (GSC, GA4), and local listings (GMB)
  • Build or secure quality backlinks, with a focus on local link-building strategies that support off-page SEO and improve domain authority
  • Project-related communications and scheduling – internally and with the client
  • Execute all assigned deliverables including quality assurance of all project elements
  • Stay on top of SEO changes and trends, and educate the team or clients as required
  • Identify opportunities to support the company’s online visibility
  • Other client-related or administrative duties as required

To be considered for this IN-HOUSE position, you’ve got to have some (or all) of these skills and qualities:

  • Post-Secondary education in Digital Marketing (or related field) and/or combination of education and experience
  • 2–3 years of SEO (on-page/off-page) experience, with a demonstrated understanding of Local SEO and Google Business Profile (GMB) optimization
  • Google Analytics and Google Search Console certifications are an asset
  • Demonstrated experience using SEO related tools: SEMrush, Google Tools (Analytics, Tag Manager, Google My Business, Keyword Planner, etc.), WordPress CMS, and more
  • Highly skilled in building and/or securing local backlinks to support off-page SEO
  • Experienced with content structuring for AI and Answer Engine Optimization (AEO & GEO)
  • Knowledge of both Business-to-User and Business-to-Business SEO strategies and tactics is a must
  • Highly skilled in writing/editing and aligning SEO with content strategies, while maintaining the clients brands (voice/tone)
  • Demonstrated experience with on-page optimization (title tags, meta descriptions, H1/H2 structure, internal linking)
  • Applied knowledge (meaning, you’ve done this before) of technical SEO concepts like site speed, crawlability, indexing, & structured data
  • Ability to audit websites for SEO health and provide actionable recommendations
  • Familiarity with tools like Screaming Frog, or SurferSEO is considered an asset
  • Experienced with performance tracking, building Looker Studio (or GA4) dashboards, and analyzing traffic trends
  • Proven time management skills; able to handle conflicting priorities and juggle multiple projects while delivering on deadlines within budgets
  • Excellent communication and presentations skills – developing and presenting ideas and plans persuasively to key stakeholders
  • Strong interpersonal skills: consistent demonstration of diplomacy and decisiveness; strong problem-solving skills; strong attention to detail and accuracy; proven budget management skills
  • Experience within the architectural, real estate, property development and/or home builder industries is considered an asset
  • A desire to stay current on SEO digital trends, tools, and tactics
  • A portfolio containing your most impressive SEO project strategies & analytics

What You’ll ❤️ About This Job:

  • The people, we’re a supportive and collaborative team that encourage big ideas and bold thinking – you’ll be one of the dotters #teamwork
  • We are passionate about our clients and are tenacious about building their business and brand!
  • Dynamic projects with a range of clients to keep things interesting
  • A fast-paced and vibrant corporate culture that is inclusive and entertaining!
  • We celebrate everything at Tdot with a staff party at the end of each month
  • Added benefits including anniversary & birthday gifts, summer “Happy Fridays”, events (GOHBA, SAMs), annual golf tournament, OBOT discounts, learning series (monthly speakers), etc.

Interested? Great.

Forward your pixel-perfect resume showing us you’ve got what it takes – along with salary expectations, availability, digital campaign KPIs & analytics examples and any writing samples to superstar@truedotdesign.com

About TRUEdotDESIGN

TRUEdotDESIGN is a fully integrated, award-winning Ottawa-based marketing firm with an impressive portfolio of services for clients in architecture, engineering, residential development and homebuilding, and other real estate-related sectors. Through our experience and evolution, TRUEdotDESIGN’s talented in-house team of bilingual marketing strategists and designers specialize in offering a unique stable of expertise in strategy development and planning, brand development, marketing, graphic design, social media, public relations, copywriting, web design and development, advertising, and promotions (both mainstream and online), media and marketing planning, event planning, and sales centre and showroom interior design.