The Firm

TRUEdotDESIGN is a fully integrated Ottawa-based marketing firm.  Launched in 2012, Tdot acquired Avenue Design Group in early 2015 and, building on the firms’ combined history, has continued to provide the same superior and award-winning strategic marketing and design services our clients are accustomed to. The TRUEdotDESIGN team has created an impressive portfolio of services for clients in architecture, engineering, residential development and homebuilding, and other real estate-related sectors.

Through our experience and evolution, TRUEdotDESIGN’s talented in-house team of bilingual marketing strategists and designers specialize in offering a unique stable of expertise in strategy development and planning, brand development, marketing, graphic design, social media, public relations, copywriting, web design and development, advertising and promotions (both mainstream and online), media and marketing planning, event planning, and sales centre and showroom interior design.


The Process

Call us perfectionists or over-achievers.  We don’t mind!  Believe it or not, we have built a team of creative, driven, like-minded
professionals who share the same simple philosophy when it comes to our work: Excellence

We approach each project with singular focus, invested almost as much in the experience as in the end goal of success.
And this…this is how we do it:


Step 1: The Blind Date (a.k.a. The First Date)

Get all dolled up.  (you, not us)

Think of a few questions we want to ask.

Smile and shake hands.

Listen, talk, get to know each other.


Step 2: Brainstorm

Grind beans and brew coffee.

Break out the markers, the iPads, heck even the Lego.

Make a circle, toss ideas into the center, no holds barred.

More coffee, fresh markers.

Write ’em all down and then pick the best of the best.


Step 3: The Loop

Take the best ideas from Step 2.

Toss them out there and see what sticks.

Get even better ideas back.

Build a foundation.

Collaborate and create.

More coffee.

Carve out a brand, a website, a social media strategy.

Don’t stop until we’ve made something amazing.


Step 4: The Reveal

Get all dolled up again.  (still you)

Spread the word that the big day is here.

Pull back the curtain and show off what we’ve created together.

Forget the coffee, break out the champagne.

High fives all around!


Step 5:

Back to Step 1 to Do It All Over Again!

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