Services

Our initial kick-off meeting with clients looks at where your business sits currently and where you want it to go. Together, we identify what makes your offering special and how you want to be perceived. It’s the first step in collaborating with you to tell your most powerful story.

We combine the valuable information gleaned from the kick-off meeting with our own brand and market research to develop a strategic marketing plan that identifies your comparative strengths and unique opportunities in the market. Our strategic planning includes everything from competitor and target audience analysis to key messages to design recommendations.

The strategic marketing plan is the foundation from which our creativity springs, informing logos, taglines, brand voice and personality, and all other brand elements. Once these elements are finalized, we start putting them into play in print and on the web.

It’s not enough to just have a website anymore—it needs to be modern, user-friendly and responsive. Your website is the first place people go to learn about your business, and the care we take in making it look and function just right reflects that. Our research-driven, user-first approach gears all content, functionality, design elements, accessibility and SEO targeting to the needs of your audiences.

Companies that are using the internet most effectively are harnessing its potential as a two-way communication channel. Social media offers an invaluable platform for building relationships with your customers, allowing you to get your message across, authentically and in real time, and inviting your customers to respond and share positive experiences in return. At TRUEdot, social media strategy is always a part of the overall marketing strategy for a brand.

The launch of a new brand is the most rewarding step of our process. It’s when all the parts come together to form something cohesive and meaningful, designed to elevate your business and enrich the experience of your clients. The launch of your brand involves meticulous, detail-oriented production and rigorous quality assurance, testing, and proofing.

We don’t take this step lightly. We know your brand is your business and your business is your brand.