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Shelley True, Founder and President of TRUEdotDESIGN

- Blog post by Shelley True, Founder and President of TRUEdotDESIGN

June 05, 2018

The Google AdWords Fundamentals


    • Google AdWords is one of the most targeted forms of advertising. It allows you to reach people who are looking for what you’re selling at the very moment they are looking for it on the Search Network. On the Display Network, you are able to target those who exhibit online behavior that may soon result in the interest of you product or service – early in the buying cycle.


    • One further great advantage – it is highly trackable. Google AdWords allows you to measure every aspect of your marketing campaign right down to the number of clicks, impressions and conversions.


    • Even more importantly, it’s cost-effective. You only pay when someone clicks on your ad and, with the right settings, it lets you target your ads to the type of customers you want, and filter out those you don’t. This means you only pay for clicks when people are interested in your product or service.


Difference between AdWords and SEO (Search Engine Optimization)

“I can do things you cannot, you can do things I cannot; together we can do great things.”

SEO, or search engine optimization, enables your website to show up organically in search engine results.  It involves correctly setting up your website and online presence including optimizing content and associated coding to increase its relevance to specific keywords, increasing the number of backlinks and other tactics. It’s a bit of a long-term game but when executed properly, it brings you organic search and referral “earned” traffic.

By contrast, Google AdWords is a fast way of bringing in targeted traffic to your website and enables companies to pay to have their website ranked at the top of a search results page. Ideally, both should be ongoing investments.

Although quite technical, Google AdWords is quick to set up and if you do it right, your business can see strong return on investment and start generating new leads, quickly.


AdWords is extremely helpful in taking constructive feedback from your target audience


Running a Google Ad campaign while building up your organic SEO is a winning strategy. This allows you to increase your brand awareness through paid ads, while working your way up in search results organically. Google AdWords will allow you to test whether a given keyword or audience is worth pursuing in your search engine optimization strategy. If a keyword converts well in AdWords, you can assume that it’s worth trying to rank for in SEO. Therefore, AdWords can give you valuable insights and save you time and money in the long run.

If you’d like to learn more about how best to employ Google AdWords to power your business, don’t hesitate to reach out to us at TRUEdotDESIGN.

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