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Shelley True, Founder and President of TRUEdotDESIGN

- Blog post by Shelley True, Founder and President of TRUEdotDESIGN

September 11, 2019


Deeper than just business connections

Yes, you’re busy. I’m busy. We’re all busy. But ask yourself – are you too busy to contribute to the lifeblood of the city and community where you conduct business? As the Founder and President of an integrated marketing firm, single parent and dance mom, I too wish there were more hours in the day. But it didn’t stop me from becoming a member, and today, a board member of the Ottawa Board of Trade – arguably the most powerful and influential voice on conducting business in the nation’s capital.

If business is important to you, if you own a business, manage a business or are even affiliated with business peripherally, you should be a member of the Ottawa Board of Trade (OBOT). Success begets success and to be a member of the Ottawa Board of Trade is not just a strategically beneficial move for you personally, but for the business community as a whole.

You might even say that you have a duty – to yourself and others – to be a member. The reasons for this 2-pronged obligation are largely rooted in the mission, vision and values of the OBOT. Guided by a vision that aspires to the key business advocate and catalyst for positive change in Ottawa, we follow our mission to create prosperity by cultivating business and community growth through advocacy, economic development and leadership.

Succeed individually. Prevail collectively.

As a collective group, we are all working towards the same goals, but conversely we each have something different to bring to the table. A diversity of skills and backgrounds makes our efforts all the more impactful and far-reaching.

Operating with the powerful values of Innovation, Leadership, Non-Partisan and Independent, OBOT is heavily focused on 3 key areas:

  • Building our Businesses
  • Creating Prosperity, and
  • Growing Opportunities

Fun and exciting stuff, right? Who wouldn’t want to strengthen the business community they live in? Everyone benefits!

Share your smarts for the benefit of the greater business community

Once you become a member, it’s a good idea to ask yourself how your skills and experience would best be put to use. Are you a natural-born connector? Perhaps you could engage business leaders in dialogue that would ultimately reduce barriers to business – or facilitate connections that foster new opportunities for sales, savings, investment and talent.

Maybe you’re a bit of a business and politics wonk and would rather play a part in generating policies and initiatives that increase competitiveness – things like taxation, talent and market access. Or you could go really big and have an impact on city building and infrastructure.

For those who are big-picture, strategic thinkers, consider how you might position Ottawa as a leader in the global marketplace for investors, entrepreneurs and talent. Rally local leaders and the community at large to enhance Ottawa’s brand and support an inspiring vision for our future.

No matter where you decide to put your talents, you will feel good knowing that you’re playing an integral role in the growth and prosperity of the city – the city where you do business.

Annual membership fees for OBOT range from $250 – $2,950. For information on how to become a member, visit https://business.ottawabot.ca/member/newmemberapp

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